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A fictional person which represents a specfic type of user.
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Introduction Book Excerpts Related Templates Key Articles |
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RECOMMENDED BOOKS |
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The Essential Persona Lifecycle: Your Guide to Building and Using Personas Author: Tamara Adlin, John Pruitt Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are a student or a UX practitioner, if you are developing products that people are intended to use, this book is for you.  Amazon.com |  Amazon.ca | Chapters.ca |
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The User Is Always Right: A Practical Guide To Creating And Using Personas For The Web Author: Steve Mulder, Ziv Yaar How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users'' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. Amazon.com | Amazon.ca | Chapters.ca |
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